BuzzFlash Reviews
"Corporate Dominance of Every Aspects of Our Lives Is Suffocating us." Rescue Our Society: "Life Inc.: How the World Became a Corporation and How to Take It Back" (Hardcover)
By Douglas Rushkoff
BUZZFLASH REVIEWS
The Dittoheads and Hannity Head Bangers are just tools used by corporate wealth to create a distraction and sense of victimhood that helps entrenched wealth achieve their legislative goals.
This is an important book to get your thinking to rise above the maelstrom of day-to-day politics and media.
Booklist:
Since the Renaissance, the corporation—the operating system of the market—has formed and controlled people, and Rushkoff describes how it has infiltrated all aspects of American life. In the twenty-first century, we continue to consider corporations as role models and saviors but engage other people as competitors to be beaten or resources to be exploited. The author bemoans extreme networking (called buzz marketing), which makes our personal, social interactions become promotional opportunities and the lines between fiction and reality and friends and market become blurred. Our lives are overextended, and there is no time, energy, or commitment to do anything but work and perhaps consider family. Rushkoff recommends that we fight back by “de-corporatizing” ourselves. His suggestions include thinking locally by participating directly with our neighbors in community activities and using various Internet sites that provide opportunities to contribute directly to a particular school or to extend a “micro loan” to a specific entrepreneur in the Third World. This is an excellent, thought-provoking book.
In an interview posted on Alternet, the author The BuzzFlash Progressive Marketplace.
BUZZFLASH REVIEWS