BuzzFlash "Independent Thinker of the Month" Review by Thom Hartmann:

I've used (and advocated) his technique for years, writing everything from advertising copy for some of America's largest corporations, to strategic communications, to hundreds of published articles and 19 books currently in print.

You can find the essence of Joe's advice about writing in a personal way in Chapter 15 of his book The AdWeek Copywriting Handbook. But that's just the beginning. And even though Joe's book is entirely about marketing and advertising copy, the lessons are important -- crucial -- for political activists.

Political persuasion is simply a variation on commercial persuasion (assuming that historically the latter preceded the former). The tools that make you a good marketer are the tools that work in politics as well.

In that context, The AdWeek Copywriting Handbook is one of the most valuable tools political activists will ever encounter.

In doing research and show-prep for my daily talk radio show, I encounter lousy political communication at least a half-dozen to a dozen times a day. Activists who don't know how to condense what they're saying into an easily-understood form. Activists who bury the lede. Activists who try to "sell" the details of policies rather than their benefits.

If you want to know how to be an effective communicator in print -- from writing letters to members of Congress to writing posters for the upcoming march to writing your blog -- Joe Sugarman is the man to teach you. Just mentally transform his "sales and marketing" examples into political examples -- it's surprisingly easy -- and you'll be brilliant.

As odd and offbeat as it may seem, Joe Sugarman's AdWeek Copywriting Handbook should be in the library of every political activist (and already is in those of many conservatives, starting with Viguerie). Learn what they know -- buy it now!