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Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
Richard H. Thaler and Cass R. Sunstein
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Coauthor and Obama Regulatory Czar Cass Sunstein
BuzzFlash.com's Review (excerpt)
Professors Richard Thaler and Cass Sunstein (whose nomination by President Obama to serve as "regulatory czar" overseeing the White House Office of Information and Regulatory Affairs is currently being blocked by Saxby Chambliss, R-GA) bring the world of behavioral economics down to a very entertaining and user-friendly plane. Talking about choice architecture, they give concrete examples in chapter after chapter of how real people pick and decide their way through life, sometimes effectively, other times to their own detriment. And they show how we all could be helped to choose more wisely. Sometimes, it's as simple as designing a better form or engineering in a better default option.

Unhappy about your retirement plan choice? This book will help you think about how you picked it and how everyone could be nudged to save (or spend) more money. Eager to save the planet? This book identifies painless ways to help do that.

There's plenty about political choices, too. How about privatizing marriage, fixing Social Security, or simplifying tax returns?

BuzzFlash found much to like in Nudge. It's one of those books that sticks with you, making you more self-aware and alert to possibilities. Our thanks to authors Richard Thaler and Cass Sunstein for making social science and the forces of bureaucrats (for ill and nil) become clear.

Reviewed by Christine Bowman, BuzzFlash.com

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Other reviews:

"How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place."-Daniel Kahneman, Princeton University, Nobel Laureate in Economics (Daniel Kahneman )

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation''s best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won''t nudge you-it will knock you off your feet."-Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness (Daniel Gilbert )

"I love this book. It is one of the few books I''ve read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren''t supposed to be able to write this well."-Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Steven Levitt )
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# Paperback: 320 pages
# Publisher: Penguin (Non-Classics); Updated edition (February 24, 2009)
# Language: English
# ISBN-10: 014311526X
# ISBN-13: 978-0143115267
# Product Dimensions: 8.4 x 5.4 x 0.9 inches
# Shipping Weight: 10.6 ounces
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