Number 5 on Amazon.com as we write this review.

Publisher's Weekly:

Conditioned hypereating is a biological challenge, not a character flaw, says Kessler, former FDA commissioner under presidents Bush and Clinton). Here Kessler (A Question of Intent) describes how, since the 1980s, the food industry, in collusion with the advertising industry, and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving many at the mercy of reward-driven eating. Through the evidence of research, personal stories (including candid accounts of his own struggles) and examinations of specific foods produced by giant food corporations and restaurant chains, Kessler explains how the desire to eat—as distinct from eating itself—is stimulated in the brain by an almost infinite variety of diabolical combinations of salt, fat and sugar. Although not everyone succumbs, more people of all ages are being set up for a lifetime of food obsession due to the ever-present availability of foods laden with salt, fat and sugar. A gentle though urgent plea for reform, Kessler's book provides a simple food rehab program to fight back against the industry's relentless quest for profits while an entire country of people gain weight and get sick. According to Kessler, persistence is all that is needed to make the perceptual shifts and find new sources of rewards to regain control.

From Booklist:

Kessler surveys the world of modern industrial food production and distribution as reflected in both restaurants and grocery stores. To his chagrin, he finds that the system foists on the American public foods overloaded with fats, sugars, and salt. Each of these elements, consumed in excess, has been linked to serious long-term health problems. Kessler examines iconic foods such as Cinnabon and Big Macs, all of which have skilled marketing machines promoting consumption. Such nutritionally unbalanced foods propel people who already tend to eat more than mere physical need might otherwise warrant into uncontrolled behavior patterns of irrational eating. These persistent psychological and sensory stimuli lead to what Kessler terms “conditioned hypereating,” which he believes is a disease rather than a failure of willpower. There is hope, however. Kessler identifies the cues that lead to overeating and offers some simple, practical tools to help control one’s impulses.

"David Kessler’s fascinating book is essential for anyone interested in learning more about how corporate greed and human psychology have created a national health crisis." —Alice Waters, chef and owner of Chez Panisse

Here are some of BuzzFlash's growing line of eco-products to help create a sustainable planet:

Start with our extremely popular 27 ounce scrubbed steel water bottle that eliminates the need for wasteful plastic bottles and privatized water.

You can also buy an 18 ounce version of the bottle by clicking here to buy it liberally from BuzzFlash.com.

You can also buy a 40 ounce version of the bottle by clicking here to buy it liberally from BuzzFlash.com.

And you can also buy a version for the young kidlings in your life (or as a gift) with a sippy clicking here to buy it liberally from BuzzFlash.com.

Finally, when you go camping, bike riding or hiking, you can buy a great Klean Kanteen stainless steel carafe to keep your vino in perfect taste.

Also buy these as healthy gifts for friends and relatives.

And you can't drink from it, but it helps with sustainability and saving our planet. Go Eco to the dry cleaners with this ecological 3 in 1 garment bag.

And save the earth from indigestible plastic grocery bags with this "Obama 44" reusable Thunder Tote Bag.

And save the earth from throw away plastic utensils by using reusable eco-utensils made from renewable bamboo.