"A great early snapshot....It really raises the question of how the 2008 campaign might have played out in an earlier era, before private citizens and small publications had the ability to get video and soundbites out to millions of people."

-- Will Bunch, Philadelphia Daily News, author of Tear Down This Myth.

We are big fans of Greg Mitchell, who is Editor of the publication "Editor and Publisher." Throughout the Iraq War, Mitchell used the insider publishing world magazine to tenaciously chastise the press for its lapdog coverage of the Iraq War. He has been unrelenting in exposing the cheerleader tone of corporate mainstream coverage reporting.

So, it is appropriate that he has just penned a new book that covers the amazing Obama campaign, with a special emphasis on how the new media -- such as BuzzFlash -- and the Internet laid the crucial informational and organizing groundwork for the Obama success story.

You can read our BuzzFlash interview with Greg in our BuzzFlash Interview Series.

Mitchell, a regular e-mail colleague of ours, writes of his analysis and chronicle of the Obama campaign:

"My new book, Why Obama Won, is the first book exploring the 2008 campaign and its aftermath from a "progressive" perspective. The book, my ninth, focuses on the rise in Web influence, new media vs. old media, Colbert vs. Coulter, and all of the controversies and conflicts -- from Jeremiah the Preacher to Joe the Plumber. There's no book like it out there, perhaps because I wrote about the campaign almost daily from a rare position: as a blogger at two of the most popular political sites, Huffington Post and DailyKos, and as the editor of "mainstream" Editor & Publisher magazine."

Some endorsements of Mitchell's previous book "So Wrong for So Long: How the Press, the Pundits--and the President--Failed on Iraq" on Iraq:

"Greg Mitchell has given us a razor-sharp critique of how the media and the government connived in one of the great blunders of American foreign policy. Every aspiring journalist, every veteran, every pundit—and every citizen who cares about the difference between illusion and reality, propaganda and the truth, and looks to the press to help keep them separate—should read this book. Twice."

— Bill Moyers

"With the tragic war in Iraq dragging on, and the drumbeat for new conflicts growing louder, this is more than a five-year history of the biggest foreign policy debacle of our times—it's a cautionary tale that is as relevant as this morning's headlines. Read it and weep; read it and get enraged; read it and make sure it doesn't happen again."

— Arianna Huffington

“The profound failure of the American press with regard to the Iraq War may very well be the most significant political story of this generation. Greg Mitchell has established himself as one of our country's most perceptive media critics, and here he provides invaluable insight into how massive journalistic failures enabled the greatest strategic disaster in the nation's history.”

— Glenn Greenwald, Salon.com writer and author of A Tragic Legacy and How Would a Patriot Act?

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