News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News by Bonnie Anderson
We don't normally mention that big Internet retailer of various items that has the same name as the biggest river in South America, but we will tell you that the average of 17 reader reviews on THAT site is 5 stars out of 5 stars for "News Flash," which was written by former news reporter and news executive Bonnie Anderson.
We can give you a couple of reasons why Anderson's 2004 book got such stellar consumer ratings.
In her preface she notes that when she was working as vice president of recruiting for CNN, the newly arrived head of programming asked her "What's a journalist?" The guy, Garth Ancier, had an interesting previous position for the so-called CNN news service; his immediate past position was as president of NBC Entertainment.
Anderson notes, in her preface: "The e-mail Ancier had sent me that morning should have been the tip-off: 'We need younger, more attractive anchors (male & female) who project credibility.' Project credibility. Not have credibility, earned through years of training and experience. Why didn't Ancier want anchors who had earned their stripes? Because those years of experience show -- on one's face."
Good lord, nobody has said it better. Thank you, Bonnie! We're glad that you kept your e-mails.
Another example is Anderson's own perceptive commentary: "Journalism doesn't exist in a vacuum; it is a key player in the vigorous checks and balances of a healthy democracy. People's opinions are often shaped by the news."
You see, most timid Democratic leaders believe that the voters see them as they see themselves. The Democratic leadership doesn't understand that most voters see them as the Republicans want the Democrats to be perceived. And, trust us, they don't want the Democrats to be perceived positively.
People like the infamous Frank Luntz are the GOP message point and framing consultants who have shaped a generation of voters to view Democrats as harmful to America -- and immoral to boot. Republicans rule by creating perceptions; certainly, not by the ruinous results of their policies and ineptitude.
Anderson also criticizes the media for bellying up to dictators, not just to the U.S. government.
She should know. Castro executed her father in 1961 when she was just 5.
We will continuing offering books like "News Flash" until America gets a new media that is more interested in truth and justice than the corporate bottom line, protecting the liars in power, and who is picking up the lunch check.
Bonnie Anderson wrote a courageous, take no prisoners insider's view of the new world of corporate media propaganda masquerading as news. Read it.