BuzzFlash Interviews

April 28, 2005

Robert W. McChesney Is Working To Reclaim Our Free Press

A BUZZFLASH INTERVIEW

Our seminal belief is that if all these issues of ownership of public broadcasting, or copyrights, and right of Internet access, are laid out in the open, we’re pretty confident we’ll get good policy. American people will, in a healthy debate, come up with good policies. ... The important point to remember is that the bad guys here are ultimately not Clear Channel Radio, or ViaCom, or Rupert Murdoch. ... The bad guys here are the policy makers who created this system. Radio’s really a very inexpensive medium, and there’s no reason why every radio station in Chicago couldn’t have a different owner. ... But the rules that allow Clear Channel to gobble up all the stations are negotiated behind closed doors. And that’s what our fight is - to make the policy makers accountable to the people of this country, not to Clear Channel, ViaCom or Sinclair Broadcasting.

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A free press is assumed to be part and parcel of American democracy. But as Robert W. McChesney makes clear, we'd better fight for it right now if we want to hold onto it and actually reclaim it from the corporate boardrooms and unseen political backrooms where decisions are currently being made. The upcoming National Conference for Media Reform, which McChesney has helped to organize, will bring together many freedom-of-the-press fighters whose ideas and activism are focused on shaping public policy on the media, encouraging independent media -- say, there's a worthy cause -- or offering up media criticism. Here's his conference preview and thoughts on what we need to be doing.

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BuzzFlash: You are the founder of Free Press, which is the organization sponsoring the National Conference for Media Reform May 13 - 15 this year in St. Louis, Missouri. The title is "The Media Are in Crisis. The Time To Act Is Now." What will people get out of attending this conference?

Robert W. McChesney: It’s going to be a large and heterogeneous conference with two or three thousand participants, so no two people will experience the exact same thing. The unifying thread is that we need to organize politically to change media policy. We will address three planks of media activism. Even though our conference is aimed primarily at emphasizing the political organizing that has to go on and the full range of media policies, we also pay attention to people who do independent media, and the experts who critique lousy media coverage.

People will come here to learn about media policy issues and how groups are working on them at every level, from local to global. People who are active will get a chance to talk to each other, interact and share ideas. A great conference will enable us to share one or two or three years of work in one weekend.

A lot of people will be interested in policy and want to learn about it, but the other aspects will be independent media and media criticism. There also might be activists in areas such as campaign finance, environmental issues, civil liberties, et cetera, who can link up with like-minded people. There will be a huge division of people doing independent media who will be able to get out there, to talk to and meet with each other. Likewise, a lot of the people who do the great media criticism of our times will be present.

This conference will bring together people who are devoted and are thinking about the issues in a lot of different ways, so only good things are going to happen. It’s about raising the knowledge level of everyone. We know from our first conference, you can’t really predict exactly what’s going to happen. It’s like popping popcorn.

BuzzFlash: You’re a professor of communications at the University of Illinois, focusing on the mass media. And you’re in practically every DVD on the media BuzzFlash has
offered as a premium. You’re sort of the lead act on media reform. Free Press has offices in Northampton, Massachusetts and in Washington, D.C. Is the media reform movement growing?

Robert W. McChesney: I think the obvious answer is yes. You know, MoveOn and True Majority each polled their membership in recent months about what issues their groups should be working on and putting energy into over the next couple of years. In both surveys, media reform ran second, ahead of environment, education and many other great, pressing issues. There’s a growing recognition by people that, unless they do something about media in this country, they’re going to have a lot of trouble winning all the other issues they care about. Part of the process of changing this globe for the better, and democratizing society, is to go through changing the media. It’s a very important part of our work.

BuzzFlash: Give us some background, if you don't mind. How did this event come about?

Robert W. McChesney: Free Press started less than three years ago. John Nichols, my frequent coauthor and comrade, and I, had written many articles and a couple of short books basically arguing for media reform and saying, based on government policies, we’ve got to organize to get public involvement and improve this media system or we’re in big trouble. An organizer read that over and over, and contacted me, and said, I want to do the organizing. Let’s get to work here. That person was Josh Silver, who had been instrumental in organizing the successful campaigns to get public reforms of elections in Arizona. He approached us in 2002 and said let’s get to work on getting popular involvement in media policy making.

It just so happened that we had just launched Free Press at the end of 2002 and the beginning of 2003. It was precisely when the Federal Communications Commission was reviewing its media ownership rules. As you may remember, that set off a major firestorm politically that no one expected, where nearly three million people petitioned and phoned members of Congress and the FCC to express opposition to easing the ownership rules and allowing more media consolidation.

It was in the context of this outburst of popular involvement and interest in media in 2003 that helped us rapidly expand, as did the entire movement. The Free Press today has fifteen full-time organizers. We’ve got a website that’s huge, and it’s a portal for our movement now that many people are working on. It’s updated on an hourly basis. And, we’re working on a number of different campaigns in addition to throwing this conference and operating the website.

And there’s plenty of work that others are doing. If you go to the FreePress.net website, we list 140, 130 other media stations and show what they’re doing and give contact information. A lot of good work is being done.

So the answer to your question is, yes, the media reform movement is growing rapidly. And yes, Free Press is growing rapidly. But that doesn’t mean that we’re going to continue to grow, and that we’ll be successful. It’s very much up in the air, how far this movement goes. There’s still skepticism about the ability of media reforms in this country to really take hold, mostly due to the power of the media corporations and how they more or less own the politicians. But nonetheless, we know this movement’s now at a window of opportunity. In the next three, five, six, ten years, we’re either going to take off and become a major force and really be part of changing the media, or we’ll just drift to the sidelines.

BuzzFlash: What are some of the historical precedents that media reform can learn or benefit from?

Robert W. McChesney: Two relevant predecessors are the environmental movement and the campaign finance reform movement. The environmental movement went up quickly in the late sixties and early seventies, and went from really nonexistent to becoming an issue that every politician had to have a position on, to developing huge grassroots support. And that’s the goal we have. The other side of this is campaign finance, which is an issue of paramount importance in our society, and it had a tremendous amount of momentum in the 1990s. It’s more important today than ever, but I think most of the people who have been working aggressively on campaign finance over the years have left the movement. That said, I know it’s still important, but many have concluded we just can’t win, so I’m going somewhere else. A lot of them are coming over to media reform.

BuzzFlash: There was an incredible reaction to the FCC ruling that allowed deregulation in. At BuzzFlash, we were frankly astonished. In contrast, before the Iraq War, although the calls to senators, even from red states, were overwhelmingly opposed to the war,  that didn’t have any effect on the Senate. So what happened? Were there other factors at play beyond the phone calls?

Robert W. McChesney: First of all, the term deregulation is widely used, but I think it’s pretty inaccurate. It’s not about deregulation. "Deregulation" is the corporate term, they like that term. It suggests that there won’t be any government rules or enforcement, and everything will be free. But that’s not the issue here.

They said they deregulated radio in 1996 – remember that? – when they let single companies like Clear Channel acquire as many stations as they could nationally. But radio is still totally regulated. It’s just been re-regulated to allow single companies to have a thousand of these monopoly licenses rather than a handful. It’s just regulated for them, now, not for you. That’s really the fight we’re talking about here. It isn’t regulation versus deregulation. It’s about informed consent of the people, and not the politics of the powerful special interests, and yet it’s behind closed doors.

And like the environmental movement, this is not a left-right issue. It is politically attractive across the horizon. The reason is very simple. All the media reform movement calls for is simply that there be informed public participation on media policy decisions – that they should no longer make policy behind closed doors without any public awareness or involvement. Anyone who believes in legitimacy of government and rules has got to be in favor of that.

Our seminal belief is that if all these issues of ownership of public broadcasting or copyrights, and right of Internet access are laid out in the open, we’re pretty confident we’ll get good policy. American people will, in a healthy debate, come up with good policies. If the majority of the American people, in an informed debate, decide that they really like the idea of a handful of companies owning most of the media – if they’d rather have children’s brains marinated in advertising eight hours a day – that’s what we'll have to live with. We won’t be happy. We’ll argue against it. But we’ll say, okay, that’s the way it works in a democracy.

But we’ve got to get to that point of making it a democratic debate. If we get our chance to have genuine public involvement in the debate, it will not be a left-right issue.

Now of course, the core problem of our media system is that it’s dominated by massive corporations and driven by commercial values. Traditionally, conservatives are more comfortable with that than liberals are. But what we’ve discovered about conservatives – and I think a lot of people have got to keep this in mind – is that once you get away from the corporate board, and once you get away from the upper echelons of the conservative movement, when you go out into America, well, a lot of people still are self-described conservatives. The values they hold dear are things like local control. They don’t like the idea that it’s highly compensated media that dominates their community’s media, and the owners are unrecognizable and they’re in a distant place. They aren’t accountable. And so a lot of people who are self-described conservatives absolutely did not like the idea of one company owning all the media in their communities.

BuzzFlash:
In North Dakota, a mostly rural red state with some of the rural concerns about consolidation, there was a town where they had three or four Clear Channel stations.

Robert W. McChesney: I think it was eight or nine, out of ten. Clear Channel has gotten some sort of clearance, and they basically own the whole town. It’s a company town.

BuzzFlash: There was a train with some dangerous toxic chemicals on it, and the train derailed. The police tried to get a radio station to broadcast to the public that an evacuation was necessary, but because all the Clear Channel programming was done in advance, there was no one at any station to broadcast it.

Robert W. McChesney:
That’s exactly right. The important point to remember here is that the bad guys here are ultimately not Clear Channel Radio, or ViaCom, or Rupert Murdoch. The shareholders expect them to make as much money as possible, so beating up on the corporations doesn’t make sense. There is tremendous market pressure to just strip out all the local competition. 

The bad guys here are the policy makers who created this system. Radio’s really a very inexpensive medium, and there’s no reason why every radio station in Chicago couldn’t have a different owner. They’d have no trouble finding people who could afford the cost to run a radio station in Chicago if they made that rule. But the rules that allow Clear Channel to gobble up all the stations are negotiated behind closed doors. And that’s what our fight is - to make the policy makers accountable to the people of this country, not to Clear Channel, ViaCom or Sinclair Broadcasting.

BuzzFlash: BuzzFlash now has about 150,000 readers daily, and during the fall campaign, we had over five million visitors a month. We know we’re preaching to the choir. But sometimes we get a writer who says, why don’t you try to make your headlines less irreverent and win over more people? Well, that’s not our mission.

But many people will write to us and ask, what can I do about the mainstream media – the Foxes, the CNNs – who seem to broadcast almost without question what the White House or the Pentagon tells them, even though these companies have billions of dollars at their disposal. How can one reform them? They have become basically vehicles for selling advertising, and they don’t want to upset the audience if they’re trying to sell cars in between news segments. What do you say to people who have a bleak vision of being able to impact the corporate media?

Robert W. McChesney:
These corporations are sort of locked in as part of the American way. Like the Rocky Mountains, which slow me down and get in the way as I drive from Kansas to Los Angeles. I’d like to get rid of them, but that’s ridiculous, so I’m just going to have to deal with the Rockies and let it depress me. Most Americans feel that we’re stuck with this media system. It’s there. There’s nothing we can do about it. Maybe they would like to convince the person who owns ViaCom or Clear Channel to be better, to be nicer, to try to have some civic consciousness.

Well, I think that’s a complete waste of time. You might as well go jump off a cliff and expect a swimming pool to be at the bottom. You know that’s not going to work.

The reason this movement has exploded is the increasing realization that it isn’t natural or immutable. It has nothing to do with the First Amendment. It has nothing to do with the free market. Our media system is the result of media policies and subsidies made corruptly behind closed doors, given to these huge companies. All these companies depend on the nationally franchised licenses and subsidies for the foundation of their empires.

We began to understand it that way in 2003. People began to question why one company would own twelve hundred radio stations. Why do we extend copyrights for hundreds of years, when we’re long past the point it has met its purpose in terms of protecting content to encourage production? Why have we eliminated the public demand? Why do we allow these companies to get monopoly franchises for television stations to pummel our children with advertising at age two and three, when similar broadcasters in other countries in Europe are prohibited from advertising to children?

Once people realize ours is not a natural system – it has nothing to do with the Founding Fathers, the First Amendment, or a free market, for that matter, then the whole thing will implode.

It’s going to be a tough fight. Sure, these guys have a lot of power. They control the news. But it’s a fight you have to engage in. And the momentum in the last few years looks awfully good. It's like a baseball team that won forty games a year for ten years, then won eighty. And this year, it looks like it will win 95. Maybe it still can't win the pennant, but things are heading in the right direction.

BuzzFlash: We’re located in Chicago. The media critic for the Chicago Sun-Times was Phil Rosenthal, and the Sun-Times ran his column in their entertainment section. The Chicago Tribune lured him away, but, lo and behold, his first day in the Tribune he’s not in the Tempo section, which is the lifestyle and entertainment section that includes television, but he’s in the financial pages. And he notes in his first column that people will question why the media critic for the Tribune who just came over from the Sun-Times is in the financial section? He says, basically, it’s because it's about the bottom line. What’s your reaction to that?

Robert W. McChesney: He’s accurate in one sense. The media are capitalist enterprises, and it’s all about these powerful firms doing whatever they can. In certain respects, you don’t really have much journalism left in this country because it doesn’t make money for these firms.

On the other hand, though, journalism is at the foundation of self-government. It’s implicit in our Constitution, which is predicated upon having an informed citizenry to govern this country. And it’s explicit in the Federalist Papers, in the writings of Madison and Jefferson, and in the First Amendment. Just as media is a business, the monopolists of the marketplace decided that scrapping journalism is just the way it is.

But when consolidation of media takes place, and the resulting mega-corporation strips out all of investigative journalism and international coverage, and a war begins but the citizens know nothing about the region we’re invading, that is a political story. So it is disingenuous to present it as just a business story. Profit drives our media system, pure and simple. Behind closed doors, policies are made that allow big companies to get away with this stuff.

But a company like the Tribune Company wants everyone to think of media as a business issue. And stories about the media are pitched to investors and to managers, not to the general public. That’s a sliver of the population from the top of the economic pyramid. They should be privy to debates about which company to invest in, and which one is making the most money. The Tribune Company is resolutely opposed in principle to having the public have any idea of what’s going on with these media policy debates. They don’t want to cover it. They don’t want you to know.

They want to be in a situation where they can have one newsroom serving our community -- the only newspaper owning a bunch of radio and TV stations, a media-owned cable system, even having a cable channel, and have one newsroom to serve it all, because that’s where they create leverage in the community over advertisers and over viewers and listeners and readers. That’s their dream fantasy, and that’s the fantasy they’re never going to get if the American people have a chance to weigh in on that. They’re only going to get that if the decisions are made behind closed doors by their political cronies in Washington without any public involvement. After they get rid of any restrictions on media, then they’ll be for the "free" market.

BuzzFlash:
We interviewed Bonnie Anderson, author of NewsFlash, who had worked for CNN for many years. One of the things she mentioned was that the first obligation of a corporation is to the shareholder of the company that owns it.

Robert W. McChesney: Bonnie’s book, by the way, is terrific. I just read it. And now we have bookshelves filled with books like Bonnie Anderson's, by high quality, greatly respected journalists. The point of all of them is that corporate pressure has destroyed journalism in this country, period. There’s no other way to read it. We have to radically change our media system. We have to think boldly. We cannot let journalism be the province of these companies. They’ve lost their right to control our journalism. They’ve abused that phenomenal privilege that they have been given.

And we’ve gotten answers. We’ve got creative ways to come up with enlightened democratic policies to promote viable journalism, to promote a free media. I think in the long term we want policies that can promote more competitive markets, and much more local ownership. We’ve got to think creatively about encouraging and expanding nonprofit and non-commercial media and creating a more heterogeneous nonprofit sector. These are the institutional steps we’ve got to put in place to build the sort of press system that can do the job that has to be done if democratic government’s going to amount to a hill of beans in this country.

BuzzFlash: One question of deep concern to BuzzFlash is the Internet. There are those who speculate that there’s a window of opportunity here that may close up. One scenario is that you will have a limited number of broadband carriers who will then perhaps start charging for the privilege, just as on cable television, of having an individual site posted and available through that broadband carrier. In another vein, in Pennsylvania, the state passed a law that municipalities other than Philadelphia, which was exempted, could not offer the Internet free without Verizon having the first opportunity to present a proposal to any given city.

Robert W. McChesney:
Free Press was leading the policy fight on that issue. The rise of community Internet is one of our main issues. But let me back up. The new technologies are dazzling. The cost of production and distribution online has plummeted. It’s clearly changing much about our media environment.

Regrettably, there are some people who say, well, gee, now that I’ve got my blog and my website, I don’t have to worry about the corporate media anymore. I don’t have to worry about media policy making anymore. It’s irrelevant because I’ve got my blog. And I can shoot a video with my cell phone, so I’m cool. No one can stop me. The "man’s" dead. I’m the boss now. We’re in the middle of this revolution. We can’t be stopped. We don’t have to worry about the corporate media. We don’t have to worry about corrupt policy making.

But that is the media activism of fools. Anyone who thinks that, by just having the technology, this allows us to leapfrog over the hard political fights that are necessary to protect and promote our genuine free press, is really dreaming. Indeed, that’s exactly what Rupert Murdoch wants you to think, as he goes on to gobble up other radio and TV stations. Through market power, he will be able to alter the system to deny the great promise that new technologies hold. I have no illusion about that. I think the evidence is striking in that regard.

In terms of journalism, I’m delighted by blogs, and I’m delighted by BuzzFlash. I think they are a phenomenal addition to our culture. But we should not think that that solves our problems. Doing great journalism requires resources, economic support, skilled labor. And it requires institutional support. But when you do great journalism, pretty soon you’re butting up against powerful people who are going to try to silence you. Otherwise, you’re not doing great journalism. At some point, that happens. And just having a website or blog doesn’t solve this problem. I mean, BuzzFlash needs to make money somehow. It’s got to pay the bills or else it’s just going to have volunteer labor. And these are social problems. These are problems the Founders wrestled with. Madison and Jefferson were big believers in massive subsidies to spawn a print media that never would have existed if left to commercial values, if left to the market. That’s why we had a huge postal subsidy, and massive subsidies of our media at the very beginning of the republic.

We’ve got to think creatively as a society and see that resources get funneled so we can have quality journalism. How we do that is unclear, but that’s the sort of political debate we’ve got to have.

Moreover, we can’t take for granted that we can do anything we want on the Internet and get away with it and nothing can stop us. You know, if you’re looking at it from the perspective of the big phone companies and cable companies that control broadband access currently in the United States, these people aren’t morons. They're thinking about what restrictions could be put in place to lock in their money. They’re going to do everything in their power to make it a pay as you go system. How successful they’ll be is going to be a political fight. But we know they’ve got a lot of political muscle. They'll do everything in their power to undermine the common carrier status.

A lot of the expansion of the Internet was due to the common carrier provision in the law, which required phone companies to let anyone use it equally without prejudice. Cable companies are not held to that same common carrier provision. They are allowed to intervene and say you can come on the system or you can’t. Phone companies haven’t had power to get rid of that common carrier system.

BuzzFlash: That was due to an FCC decision? That’s still in litigation?

Robert W. McChesney: This is the policy fight which could go a long way towards deciding how much access people have to BuzzFlash in the future, or how it’s going to weed out sites that can’t afford to pay phenomenal fees. It’s a crucial policy decision.

We have the capacity in this country to create a system where we’d have broadband wireless Internet access that would be ubiquitous in the whole country. Everyone would get it for free. It would come with every electronic device and be a public utility, and the cost would be vastly lower than in the current system. We have that potential on the visible horizon, and it’s starting to be taken up in towns like Urbana and Philadelphia, which are implementing a ubiquitous broadband wireless network. The rational way to do this isn’t to put up barbed wire and force you to pay to get access. It’s just to make it free to anyone. It’s really the rational way the technology should be used.

It’s a great idea to everyone in America except for two constituencies -- the two great gangsters who run our broadband, the phone companies and the cable companies. They understand, if this comes through, no one will ever use their services again. No one’s going to pay forty, fifty, sixty bucks to get a wire to their computer in their home if they can pay a much smaller fee either directly to their city government or through taxes to their city government to get a better service, a higher-quality service, for free. So they’re doing everything in their power to prevent the public from knowing about this, which is what happened in Pennsylvania. In effect, Philadelphia announced it was going to set up a community environment system, Internet access for the whole city, virtually for free. And Philadelphia is a city with some of the worst poverty in the United States, an extraordinarily class-divided city.

Everyone liked this public policy decision, which it is important to understand was not a left-right issue. Businesses love this, too. Their costs come down. The market for their goods goes way up. The business community loves community Internet, except for the companies that don’t want their duopoly to fall apart. Their whole profit scheme is based on this artificial monopoly that the government has enforced for them.

What happened was that Philadelphia passed this. And Verizon and Comcast, the two big giant dinosaurs who want to keep their duopoly going, managed to get the Pennsylvania state legislature to pass a law making it illegal for other city governments to set up their own community Internet wireless system, because that would be unfair competition to Verizon or Comcast. Philadelphia got grandfathered, and they can go ahead with their thing. But no other city can do it unless they get Verizon’s written permission. It’s the most corrupt legislation that’s ever passed in American history. It means city governments can’t offer a service to their people and community unless a commercial monopoly gives you permission to do it.

BuzzFlash: Just for the record, on a political note, it was someone who’s perceived as a "liberal Democratic" governor, Ed Rendell, the former head of the Democratic National Committee, who signed it.

Robert W. McChesney: That’s right. Democrats have a lot of blood on their hands with media policy. They’ve been part of the system, too. At any rate, though, the good news out of the Pennsylvania event was that this did get a lot of attention after the fact. Activism on this issue absolutely exploded, as you can see if you go to the Free Press website and click on the community Internet page. But in every state where we’ve done any organizing, we’ve won. Once people hear about it, they will refuse to go along. We have support from rural groups, from local businesses that need to have quality broadband and aren’t getting it from these onerous phone companies and the other companies. It’s really exciting. When you see the success we have had from a little bit of organizing, it  sort of makes you realize that, if we do a lot of organizing, we could have a lot of success.

I’ll give you one other example before we close. The Bush Administration has probably spent at least $100 million, if not more, on propaganda with the U.S. news media, buying off journalists like Armstrong Williams to promote their policies, putting a phony journalist in the White House newsroom so they can ask softball questions. And creating literally hundreds of these video news releases, apparently – bogus news stories sent out to the local television news that are made by the Bush Administration to promote Bush Administration policies that are on the air like they’re legitimate news stories.

So, you know, this broke and people said this is outrageous that they’re doing this. This is what totalitarian regimes and authoritarians do – they surreptitiously dominate the news media with their propaganda and filter it in as legitimate news. And it seems very difficult that we could do anything about it because the FCC is dominated by Republicans. The House and the Senate are run by the Republicans. They’re not going to hold any hearings on this. They’re under the strict control of Tom DeLay, Bill Frist, the White House, Dick Cheney. It’s march in lockstep. So it seemed like there’s nothing we can do.

But Free Press, along with some others like John Stauber and the Center for Media & Democracy, launched a campaign and got tens of thousands of people to contact the FCC saying this is outrageous – you should stop it. And the FCC finally had a four-nothing vote. We were able to force these people to do the right thing.

We learn over and over that, when you organize, when you do your political work and get off your butt, you can have an impact. When you do organize, even in this very unsympathetic political environment, you can still win some stuff.

BuzzFlash: In closing, the National Conference for Media Reform will be held in St. Louis May 13th through 15th. By going to FreePress.net, people can still register?

Robert W. McChesney: We expect two or three thousand people in St. Louis. I would urge people who are thinking of coming to check out our conference web site. We’ve got some terrific people coming –  Michael Copps and Jonathan Adelstein from the FCC, Jim Hightower, Laura Flanders, lots of members of Congress, Amy Goodman, George Lakoff, Naomi Klein, Al Franken. It’s a really extraordinary group of people very committed to having a free press and understanding how important it is to get to work on it. Also, just as we’ve been talking about, we'll address community wireless Internet access, government propaganda, media ownership – all these issues. That’s what makes this conference exciting, and it's why our first one held in Madison was so popular. We're exploring just how we can organize to change this system. It’s the greatest feeling in the world to be around people who are working together to change things for the better.

BuzzFlash: Robert, thank you so much and we look forward to the conference.

Robert W. McChesney: It will be wonderful. See you there.

A BUZZFLASH INTERVIEW

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Resources

National Conference for Media Reform: www.freepress.net/conference

http://www.freepress.net/

http://www.robertmcchesney.com/

The Problem of the Media: U.S. Communications Politics in the 21st Century (McChesney/2004)
http://www.mediaproblem.org/
http://www.amazon.com/exec/obidos/tg/detail/-/1583671056/ref=ed_oe_p/102-0996932-8059323?v=glance&s=books&st

Rich Media, Poor Democracy: Communication Politics in Dubious Times (McChesney/1999) http://www.press.uillinois.edu/f99/mcchesney.html

Our Media, Not Theirs: The Democratic Struggle Against Corporate Media (McChesney/2002)

Center for Media and Democracy
http://www.prwatch.org/node/3592