BuzzFlash Guest Contribution

March 5, 2005

At The New York Times, the Best Editorials Are on the Front Page

A BUZZFLASH GUEST CONTRIBUTION
by Dr. Teresa Whitehurst

Furthermore, the New York Times news pages don't in anyway take into account the unprecedented totalitarian-state-like manipulation of the media that has been undertaken by the Bush administration. On a daily basis, the New York Times news section tacitly participates in this propaganda machine, the likes of which that hasn't been around since Goebbels or the former Soviet Union. -- A BuzzFlash Editorial (3/4/05)

As I’ve written before, “token balance” in today’s “news” stories refers to the superficially “balanced” inclusion of quotations from, or indirect references to, individuals or groups holding a different perspective from the dominant opinion, position or argument of the piece. These crumbs tossed to the “other side” give the appearance of balance-by-representation, but are designed to be unconvincing or even abhorrent to readers.


When something happens
all the time,
we no longer notice it.

But what about news stories in which even token balance is absent?

When something happens all the time, we no longer notice it. The New York Times and other major newspapers present as “news” stories on their front pages the recitation of (flattering) White House perspectives on the actions, decisions, and statements of the president and high-ranking members of the Bush administration. Until recently, I never even questioned the omission of any reference to critical perspectives and references in news stories on the issues and events related to this administration’s objectives.

It was only by accident that I noticed the remarkably uncritical tone of articles in the Times—a paper which, ever so ironically, even White House Press Corps intruder Jeff Gannon notes is the gold standard from which news departments take their cues

While researching a new article, I flipped between www.nytimes.com, www.whitehouse.gov and www.presidentialprayerteam.org and noticed that the home pages of all three websites had one thing in common: the omission of critical views, questions or concerns in leading stories about the president and others in his administration. Naturally, I wouldn’t expect even token balance in the Bush administration’s own website, nor would I expect it in a “faith-based” proBush site--but the NYT?

Winning Hearts and Minds on the Front Page

This led me to question my assumptions: Why does the NYT report on activities and statements of this administration as if it were a house organ, much like the free “newspapers” at the front doors of for-profit hospitals that report only the wonderful things that the administration and medical staff are doing, omitting any reference to patient complaints or physicians’ concerns?

Has the NYT become the White House newspaper? If not, why does it serve as a massive press release by reporting administration “news” like a house organ, omitting serious (or any) reference to persons or groups who are concerned or disagree with the administration’s latest statement or action? Is the role of the NYT to serve as a watchdog for the public interest--which entails critical writing, not flattering lip sync with the Bush administration? If not, the NYT should come clean and add a disclaimer at the top of every news article, for example: “Full Disclosure: This story was written solely from information provided by the Bush administration, omitting dissenting views or concerns.”

The NYT is assailed for being “liberal,” and I’ve often heard the confident assertion (by people who’ve never read the Times) that “The New York Times is run by a bunch of liberal Jews.” Many rightwing conservatives blame the “Jewish-liberal cabal” at the Times and in Hollywood for all of America’s ills.

However, those who chastise the NYT for being left-leaning are in some ways correct: As BuzzFlash points out, the editorial pages do include a few liberal columnists, and the “soft” sections of the paper (arts, home living, human-interest features, etc.) tend to be far more to the left than most US newspapers. Critics go too far, however, when they lump the pro-Bush administration news department together with the numerous left-leaning sections of the paper, sections that make up the bulk but not the international influence of the NYT.

As Noam Chomsky observes in the DVD, "Manufactured Consent," the words “All the News That’s Fit to Print” adorning the top of the Times’ front page should not be dismissed as merely a slogan, but a “let the buyer beware” disclaimer that’s seldom noticed or taken seriously. Somebody in the news department (or higher up) decides what’s fit to publish and what isn’t, based on personal allegiances, political pressures, advertisers’ preferences, readers’ reactions, etc. This person isn’t an all-knowing news god, but a mere mortal like the rest of us: He or she puts trousers on one leg at the time, as the saying goes.

To be a well-informed citizen, it’s essential to read critically. Make a habit of asking yourself questions such as the following:

  • Why is this particular story published at all? Who stands to benefit financially or politically when millions of people read this piece uncritically, assuming that it’s objective, “balanced” news?
  • Why now? Was it inspired by recent or future events?
  • What do the story’s wording, particularly the title, and the persuasive “bookend” paragraphs at the beginning and end, reveal about the writer’s opinions and the news director’s objectives?
  • What labels (e.g., positive vs. negative, strong vs. weak, appealing vs. not) are used to describe positions, “sides,” individuals or groups?
  • How does the selection of photos, if any, match or contrast with the text? Do illustrations and their captions make one person, position or group look better than the other?

Don't Let Them Fool You: How to Read the Truth Between the Lines

Following is a chart based on an analysis of many news stories (mostly front-page pieces) from The New York Times. An earlier piece illustrated how subtle bias works on the front page. There are also some specific features of propaganda-supportive "news" stories that we should consider.

Whenever you wonder whether a news article is balanced or biased, refer back to this chart to see how the story you’re reading measures up on each dimension--that is, which "side," person or group does the news article seem to want readers to identify with or endorse?

DECISIONS MADE BY JOURNALIST AND/OR EDITOR

For POSITIVE PUBLIC OPINION SHAPING:

- Increases readers' approval of an attitude, person, group or “side”

- Increases belief or liking

For NEGATIVE PUBLIC OPINION SHAPING:

- Decreases readers' approval of an attitude, person, group or “side”

- Increases skepticism or dislike

Journalist's use of adjectives and other descriptors of interviewee

Positive adverbs, adjectives and labels describing the interviewee

Negative or neutral adverbs, adjectives and labels describing the interviewee

Space allotted to each interviewee and his/her views

More space/word count devoted to the interviewee and his or her views

Less space/word count devoted to the interviewee and his or her views

Quotes vs. third-person references or descriptions

Direct quotes
(more colorful/interesting)

Third-person references
(less colorful/interesting)

Journalist's selection of photos to accompany the article

Sympathetic (positive with strong, clear message)

Not sympathetic (negative or neutral; ambiguous message)

Journalist's selection of interviewee quotes to include in the article

Many or all quotes selected suggest positive personal qualities (patriotism, altruism, love, family-oriented, etc.).

Values reflected by quotes are identical— verbatim phrases —or similar to values expressed by White House, Pentagon, other official authorities

Few or no quotes selected suggest positive personal qualities

Quotes selected suggest negative or neutral personal qualities.

Values reflected by quotes conflict with values similar to those espoused by White House, Pentagon, other official authorities

Placement of descriptions, references or quotes of one “side,” person, or group

“Bookend Persuasion” Quotations of, or positive references to, one “side,” person or group at the beginning and the end of the piece (“primacy” and “recency” effects)

“The Muddled Middle” Quotations of or references to, the “side,” person or group is confined to the middle paragraphs, where readers tend to skim or skip

Repetition of key words or phrases used by one “side,” person or group

Greater repetition of key words or phrases “ring a bell”—easy to remember; seem familiar and trustworthy

Non-repeated phrases don't “ring a bell”—novel, unfamiliar, require more independent thought; not familiar

Use of “person contraries”: (e.g., good/bad, right/wrong, liberal/conservative) persons, groups or sides.

Use of person contraries (good guy/bad guy) simplifies reader's task into “whose side are you on?”--hence is more personally relevant, memorable and persuasive

Few or no person contraries (no clear-cut good guy/bad guy or us/them motif) deprives readers of easy us/them choices; is more demanding (and may feel threatening), hence less memorable and persuasive

Use of “issue contraries”: either/or presentation

Black-and-white contrasts are simpler and require only a personal choice between two alternatives—less challenging, more memorable and more persuasive for average readers

Gray-area comparisons lacking clear good/bad contrasts require careful consideration and independent thought; are less memorable and persuasive for average readers


Start reading the news like a pro, whether you prefer the NYT, The Wall Street Journal, or your local newspaper. Find the truth that’s hiding between the lines, then teach your friends to do the same. Our democracy depends on it.

A BUZZFLASH GUEST CONTRIBUTION

Dr. Teresa Whitehurst is a clinical psychologist, author of Jesus on Parenting: 10 Essential Principles That Will Transform Your Family (2004) and coauthor of The Nonviolent Christian Parent (2004). She offers parenting workshops, holds discussion groups on Nonviolent Christianity, and writes the column, "Democracy, Faith and Values: Because You Shouldn’t Have to Choose Just One" as seen on her website.

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