A BuzzFlash News Analysis

April 14, 2003

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When is it Journalistic Malfeasance for a Newspaper Not to Quote Bush Saying "Misfeance"?

A BUZZFLASH NEWS ANALYSIS

Ombudsmen (or women) for newspapers are supposed to be the liaison between a publication and its readership, looking into complaints and charges of ethical conflict. But the main challenge is that they work FOR the newspaper that they are supposed to investigate from time to time. So complaining to an ombudsmen is a bit like going to the head of human resources for your company and spouting off about the CEO's extramarital shenanigans. The most you can expect out of it is an obligatory sympathetic ear -- and that's as far as it is generally going to go.

Some ombudsmen appear to be trying to sincerely do a good job of balancing the newspaper's self-interest with the challenging inquiries of the readers. That appears to be the case of Don Wycliff of the Chicago Tribune, who comes off as a thoughtful journalist who respects the intelligence of the Tribune readership.

Wycliff is so earnest, at times, that he reveals more than he probably means to.

Take for example how Wycliff responded last summer to a reader who asked why the Tribune wrote a corrected version of some Bush comments:

The following e-mail came to the public editor's mailbox recently. It asks a question many readers may have wondered about:

"In the article published on the front page on July 9, you incorrectly quoted President Bush as denying there had been any "malfeasance" in his business dealings prior to becoming president. The word that he actually used during the press conference being quoted sounded to me something like "misfeance"--something which is not a word in any dictionary I've ever seen. I feel the Tribune should not be in the business of "cleansing" what the president says in order to make him sound more articulate than he is." Sean Barnawell, Chicago

Here, in part, was my response:

"Dear Mr. Barnawell:

"Ideally, we would have a president so articulate that we would never be in doubt as to what he said. In reality, we have one who regularly mispronounces . . . . This confronts us with the question whether our purpose is to transmit to readers what the president means when he speaks out or to simply relate what he says. I have always felt that transmitting meaning is paramount . . . .

"Unless his faulty locution becomes a story in itself, we work on the assumption that we do the greatest service to our readers by letting them know what the person meant to say. That, after all, is what determines what he will ultimately do and how he'll affect the readers." (July 25, 2002, Chicago Tribune)

We urge BuzzFlash readers to peruse the above excerpt from Wycliff's column once again. The Tribune, he claims, is in the business, on occasion, of writing words within quotation marks that convey what they think Bush meant instead of what he said. Uh, do you think they would have adopted the same policy for Clinton? Of course, that's an unnecessary question, because Clinton could speak English correctly.

The bottom line is that the Tribune, through its ombudsmen, declared a policy that it would interpret Bush's English for the reader and print the Tribune's interpretation. This is the kind of thing that Pravda did for Soviet leaders.

Speaking of Pravda, let's talk "official government photographs" here. In an November 21, 2002, column, Wycliff justified the future censoring of photographs of Bush on the front page of the Tribune. We'll let you follow this exchange in Wycliff's "public editor" column:

Sometimes the readers say it best.

"I am neither a Democrat or Republican but--I am an American and therefore am very offended and so very disappointed by your lack of discretion and sensitivity in choosing to print that picture."

That message, sent by Olivia Pfenning of Glenview to the public editor's e-mailbox, was one of about three dozen communications that came from readers after the publication of "that picture" last Thursday across five columns at the top of Page 1. Only one of those communications was complimentary of the photo's use.

The picture in question was of President Bush and United Nations Secretary General Kofi Annan. They were seated in chairs in front of a fireplace at the White House, just before their Nov. 13 meeting on UN arms inspections in Iraq.

But instead of the usual sober, serious pose, Bush was caught giving a thumbs-up signal and wearing a broad grin, part of an overall facial expression like that of a preadolescent boy when the teacher has just sat down on a whoopee cushion.

"We don't understand why you would publish such a terribly unflattering photograph of our president on your front page," North Siders Doug Snyder and Elizabeth Conway wrote.

"We're not always partisan, but we're always patriotic, and after all the effort that's been put into the UN efforts recently, we would think that your paper could pick from an abundance of potential photo-opportunities for a quality picture of Kofi Annan and President Bush. It's laughable to think that you would not [sic] publish this photograph without underlying motives. It was wrong, and when you have a sweeping ability to do what is right with the photographic eye yet you do differently, it's a real turnoff. So why did you?"

Good question--and one to be taken very seriously. Because the tone of Snyder, Conway, Pfenning and the rest was not the usual strident hyperpartisanship of those pro-Bush zealots who live to hate Clinton and find evidence of media bias. The zealots probably relished "that picture" because it confirmed their conviction that the media are against them.

These correspondents were people who expected us to be fair and objective and were heartsick that, in their view, we had failed. Like Pfenning, they were "so very disappointed" in us. Like one man who called and left a terse phone message, they found the photograph "mean-spirited," "nasty" and "well below the Tribune's standards."

So why did we do it?

Bill Parker, the associate managing editor for photography, said this photo actually gave him less anguish than many others he has recommended. Bush, he said, was a "president on a roll" and the photo reflected that.

The president's Homeland Security bill had just been passed by the House of Representatives--a headline to that effect was just below the picture. So was another headline announcing Saddam Hussein's capitulation to a UN demand to allow weapons inspectors back into Iraq--a resolution that Bush had sought and won.

And all of this, Parker noted, had happened barely a week after mid-term elections in which the president, defying historical odds, had seen his party add to its numbers and become the majority in both houses of Congress.

In such circumstances, Parker's logic went, Bush was entitled to be gleeful and the disputed picture--obtained from the syndicate Agence France-Presse--captured his happiness. For what it's worth, a spokesman at AFP's Washington office said none of the five major American papers that the syndicate monitors for its "play reports" used this photo of Bush. (Those papers are USA Today, The New York Times, The Washington Post, The Baltimore Sun and the Los Angeles Times. The last two of those are Tribune Publishing Co. newspapers.)

Three foreign newspapers--one in Montreal, one in Nigeria and one in Dubai--did use the photo, the spokesman said.

Ultimately, of course, this is not a matter of numbers, but of judgment and taste. And this is an instance, I believe, in which the readers have it right. Try as I may to read "that picture" as Parker did, my gut tells me it amounted to a Page 1 editorial in which George W. Bush was being labeled an idiot and a clown, unsuited to the presidency.

There may be a place for that in the newspaper, but it's not Page 1.

Okay, so BuzzFlash wants to get this straight. The photograph that the Tribune published was not taken by some photographer from the National Enquirer with one of those telephoto lenses, who happened to sneak a shot through an open White House window. Photographers only get shots of Bush when they are invited in for a brief photo session (photo-op). In short, Bush knew he was being photographed. Is the Tribune responsible for censoring photos that Bush knew were being taken of him because some Bush supporters don't like seeing him that way?

In short, because Bush looked different than the normally Karl Rove packaged image of the somber leader, the Tribune decides that it will, in the future, censor a photograph that records reality. To repeat, Bush supporters complained that the Tribune was out to get Bush because the Tribune published a photograph that Bush knew was being taken. Excuse us?

We find it hard to believe, once again, that the Tribune would have shown such concern over a candid photo of Clinton. Let's repeat Wycliff's description of the photo, "But instead of the usual sober, serious pose, Bush was caught giving a thumbs-up signal and wearing a broad grin, part of an overall facial expression like that of a preadolescent boy when the teacher has just sat down on a whoopee cushion." So the Tribune is declaring, in essence, it will only print photos "of the usual sober" expression if that's what it thinks the occasion warrants to make Bush appear "Presidential."

The reason we are bringing this up at this time is that Wycliff wrote a column on April 10, 2003, deploring a photographer for the Los Angeles Times who was rightfully fired for doctoring a photo of the Iraq War. In his April 10th column, Wycliff opined:

As I have written more than once in this column, in the last analysis what any newspaper sells to its readers is its credibility, its reputation for accuracy and truth-telling. To tamper with or diminish that credibility in any way, but especially by intentionally telling falsehoods, is the worst thing any staff member could do.

Trust and credibility are fragile

We couldn't agree with Mr. Wycliff more. But the Tribune ought to consider that golden rule about trust and credibility when it comes to photographs of Bush and quotations from the "great orator."

You can't have it both ways. You can't justify a policy of always making the King look and speak like you think he should speak and look -- and then feel smug about denouncing a doctored photo.

Isn't it just as bad to promise to censor real photos for political purposes as it is to doctor a photo? Isn't it as misleading to put words in a person's quotation that he didn't say?

Maybe the Chicago Tribune ombudsman can look into that.

A BUZZFLASH NEWS ANALYSIS

* * *

A BuzzFlash Note: As far as newspapers go, the Chicago Tribune actually has a more balanced international and national news section than the Washington Post, which tends to suck up to the White House and has been almost unrelentingly pro-war in its news stories, editorials and op-eds. The Tribune has been pro-war in its editorials, but it has printed a diversity of articles on the war and home front political issues. It also seems to have higher news standards on what it will publish as fact than the Post, which runs all sorts of cheesy "on background" stories that advance the White House political agenda.

The Tribune has a relatively diverse and thoughtful op-ed page, for a Midwest Republican paper. Granted, it's editorials are generally pro-Republican (of the moderate Midwest variety, not the Texas Mafia brand), but as a media conglomerate, the Tribune also owns some of the most professional mainstream papers in the country, including the LA Times, Baltimore Sun and Newsday. We just bring this up because it shows you that even a generally professional conservative Republican paper (of the old school type) apparently compromises standard journalism practices to portray Bush in the best possible light.

The issue of changing Bush's "mispronunciations" is a significant one, because according to Mark Crispin Miller, in his book "The Bush Dyslexicon," Bush is often telling us something when he misuses language. Miller contends that Bush is either uncomfortable, unfamiliar or nervous about a subject when he strays from standard English. In short, the use of "misfeance" for "malfeasance" may suggest to us that he is lying and that he knows it. Miller argues that Bush's inappropriate word choice is sometimes, in essence, his own public version of a lie detector test.

A BUZZFLASH NEWS ANALYSIS

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